American Readers at Home

How does our experience and perception of daily events through the media translate into personal memories?




Edited and with photographs by Ludovic Balland. Preface by Brice Matthieusent

1st edition

, 2018

Text English

Hardback (flexicover)

548 pages, 283 color and 186 b/w illustrations

24 x 33 cm

ISBN 978-3-85881-809-6


Between September and December 2016, Ludovic Balland set out to document how Americans were making sense of the campaigns and the constant hum of media coverage in the run-up to and aftermath of the contentious election. On his 13,000- mile road trip across the country, Balland called on twenty cities and attended major events, such as the Inauguration and the Women’s March in Washington, DC. The result of this road trip is American Readers at Home, which collects interviews with people living in cities and small towns across the United States.

With print media struggling to survive in an age of twenty-four-hour real-time news and social media feeds, American Readers at Home presents a new, personalized model of storytelling in journalism that reaches audiences by emphasizing how everyday news items relate to personal experience and form people’s views. Through their statements and the expressive full-page portraits featured in the book, we are encouraged to consider their perspectives—their hopes, fears, and expectations both before and after the election. Filled with insights, American Readers at Home forms a highly original record of the United States at a time when the country is facing great uncertainty and change.


Named one of the Most Beautiful Swiss Books 2017.


Designed by Ludovic Balland and Rahel Oberhummer.

Autoren & Herausgeber

Ludovic Balland

 lives and works in Basel as a graphic designer specializing in entire editorial projects. He also teaches regularly at various art schools and universities in Switzerland, Europe, and the US.

Brice Matthieusent

 is a French writer, translator, and editor. He also teaches as a professor of aesthetics at the Art School of Marseilles.


«Konzeptionell wohl durchdacht, auf Zeitungspapier im Tabloidformat, ein faszinierendes Zeitdokument der Widersprüchlichkeiten.» Dirk Peitz, Zeit online


«Welche Medien prägen unser Bild von der Welt? Wie viel Zeit verbringen wir täglich damit, uns zu informieren? Und welche Nachrichten finden Eingang in unser Langzeitgedächtnis? Der Schweizer Grafiker Ludovic Balland ist von September bis Dezember 2016 durch die USA gereist, um mitten im Wahlkampf einige Dutzend US-Amerikaner zu ihrer Beziehung zu den Medien, insbesondere zur gedruckten Tageszeitung, zu befragen. Gesetzt in seiner eigenen Schrift und angelehnt an die Spaltenbreite der New York Times sind die Interviews nun unter dem Titel American Readers at Home in einer einzigartigen Mischung aus Newspaper und Photobook erschienen.» Sarah Alberti, taz