Umgeben von Kunst
Die Julius Bär Kunstsammlung
An extraordinary corporate collection with a focus on contemporary Swiss Art
Julius Baer, established in Zurich in 1890, is a leading Swiss wealth management group. For nearly as long, the founding family has been engaged in supporting the visual and performing arts. In 1981, on the initiative of its then chief executive Hans J. Bär (1927–2011), the company lay the foundations to its own collection of contemporary art, guided by the belief that art in a business environment enhances a culture of communication and is inspirational to employees and clients alike. Today, the Julius Baer Art Collection comprises more than 5,000 works across a range of media— painting, drawing, sculpture, photography, and video—by Swiss artists, both internationally renowned and emerging talents.
This German language book offers a survey of the collection that is on rotating display at the bank’s offices around the world and highlights its origins and evolution over the past four decades. Artistic positions of thirty-five contemporary Swiss artists, such as John M Armleder, Silvia Bächli, Miriam Cahn, Lutz & Guggisberg, Markus Raetz, Shirana Shahbazi, and Roman Signer, are introduced through brief texts and illustrations of some 350 works from the collection..
Named one of the Most Beautiful German Books 2021.
«Der Betrachter kann sich ganz auf die Werke als solche einlassen, sich auf das Schauen konzentrieren und vom Bild ausgehend eigene Gedanken entwickeln oder auch einfach nur die Darstellung in ihrem vollen ästhetischen Umfang auf sich wirken lassen.» Viola Hildebrand-Schat, tolookat.de